About

I believe in the power of telling stories as a vehicle for positive change
A little about me

Cliff EtzelMy work as a storyteller began in the newspaper world of still photography back in the late 1980’s – when shooting with film was the defacto standard,  where one photo of the decisive moment captured it all. Although compelling at times, I wasn’t satisfied with the single still, and found photo documentary style projects for publication as a better medium to illustrate complex subjects.

I took an extended sabbatical from visual story telling from 1999 – to 2006 due to several life circumstances that required my attention.

By late 2006, I was ready to jump back in to that which drives me – telling stories visually, but I felt that I wanted to tell a more compelling story, and I wanted it in the voice of the subject, so I bought a microphone and digital recorder. I taught myself audio software, and brought the sound of the story to life. I found intensity and purpose in documenting my subjects in a way that told their stories with dignity and brought meaning to the subjects being documented.

I have gravitated to those specific issues that I feel passionate about:  Local sustainable economies, sustainability in general, food security, alternative energy and other progressive topics related to social justice and bringing about a positive change in the world..

Having delved into this brave new world of digital multimedia story telling has opened up my eyes to the creative potential of digital story telling.  I’m now leveraging new technologies and publishing platforms to tell stories. I’m immersed in these emerging, and converging, forms of communication, all of which can be brought to their fullest potential for your project. I shoot stills, video, record audio and utilize text and other interactive forms of imparting information. Most of all, what I bring to your project are the skills of a multimedia journalist & story teller who understands, and still works in, the field.

Read what others have said about the quality of my work here

Past Accomplishments & Awards

  • 1 of 100 out of 847 applicants accepted to the Eddie Adams Workshop attending as a member of the “Green Team”. While there, I was 1 of 15 special merit award winners for my work. This award resulted in the publication of a photodocumentary project I had shot over the course of 18 months.
  •  Society of Professional Journalists (Willamette Valley Chapter) – 1st place Photo Page, Third place each for Feature Photos and Sports Photography
  • Society of Professional Journalists (Willamette Valley Chapter):  2nd place – Best feature photo.