Google Currents – A Milestone For Publishing Content
Google Currents is going to change how independent content is distributed to wireless devices. That’s my opinion but I think a valid one.
A recent statistic I read stated that within 2 years, at least one third of content on the web will be accessed via iPad, and with the growth in numbers of android devices, this number could be conservative in this statistic.
As a visual journalist, I see the opportunity to distribute unique content now within the reach of any set of eyeballs.
Publishing is straight forward via Google Producer, which allows you to setup your content for distribution within the Google Currents ecosystem.
IMO, Google Currents can be thought best as a platform for established & independent publishers to quickly develop magazine-style touchscreen layouts.
This bodes very well for visual content creators such as multimedia journalists, photographic/text packages, etc.
As I focus more on producing stills and audio slideshows, I’m having to reassess what distribution platform I am going to utilize. As it stands now, Google’s Blogger platform has alot going for it in ways the others don’t. I like Tumblr, but it’s beginning to show more and more weaknesses – especially last weeks “Our servers are over Capacity” error I got – AGAIN.
I’m still testing, trying out different platforms for posting content. My take so far is that Google’s own Blogger platform does the best, with WordPress second and Tumblr having issues with displaying mixed media content.
The gatekeepers have been removed yet again.