• family documentary photography by Cliff Etzel
    “My role is to be the observer, the curator of visual moments. I’m not there to make moments, I’m there to capture them.”
DOCUMENTARY PHOTOGRAPHER • VISUAL STORYTELLER

“My role is to be the observer, the curator of visual moments. I’m not there to make moments, I’m there to capture them.”

The work I produce is two fold:

  1. I create unique documentary photography for private clients wanting an authentic visual record of their wedding and family.
  2. I partner with brands, advertising agencies and organizations to craft powerful, journalistically-driven visual and multimedia storytelling narratives around social responsibility, philanthropic and cause-related initiatives that organizations have made as part of their mission statement and core values.

As a Pacific Northwest regional award-winning photojournalist, I have the credibility and real world experience to authentically and compassionately tackle sensitive, complex, social issues documenting that which is the human experience – ranging from homelessness, families, birth and death.

The results are authentic, transformative, visual stories that engage, unite, and have the power to change minds through compelling images to engage viewers.

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