SONY Announces S35 Sensor NXCAM

This looks squarely to go up against the Panasonic AF-100 – and is probably a better camera as well.

I wonder what the bitrate is considering it’s shooting in an AVCHD file format. 

According to the article, the camera is priced at under $7,000, the modular AVCHD S-35mm unit features a boxy body, large top-mounted screen/viewfinder, sturdy mike extension that doubles as a carry handle, and a right-side hand-hold grip — the latter two components being easily removed to convert it into a compact, studio-type camera.

Apparently, there is a photograph embargo until March 23rd when the camera will be officially unveiled.